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July 2, 2021

ROI-NJ: Cannabis industry sees potential growth in 'canna-curious' customers

Lee Vartan was featured in an ROI-NJ article discussing the potential growth of cannabis-infused products within the mainstream market for “canna-curious” consumers. As part of the effort to attract what industry commentators sometimes refer to as the “canna-curious” consumer, companies are looking for ways of branding and repackaging cannabis. The future for this consumer might not lie in smoking cannabis at all. According to those eyeing adult-use trends in New Jersey and elsewhere.

Lee explains, “With its population density and proximity to major metropolitan areas, New Jersey is well-positioned to benefit from a significant consumer pool,” he said. “Now it’s just a matter of getting the physical and regulatory infrastructure in place.”

To read the full story, visit ROI-NJ’s website.


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