CSG Law Unveils Phase One Results of Rebranding Initiative: Firm’s First-Ever Mission, Vision and Value Statements
Chiesa Shahinian & Giantomasi PC (“CSG Law”) today announced that it has completed a rebranding exercise following a nearly two-year research process in partnership with Fastlane, an award-winning, full-service branding agency.
Following its being named the New Jersey Law Journal’s Law Firm of the Year in 2021 and its inaugural appearance on NJBIZ’s Best Places to Work listing in 2020, the research process rendered another “first” in the firm’s history: the establishment of CSG Law’s first-ever mission, vision and value statements, which are as follows.
“To deliver legal services with a commitment to excellence, empathy and respect in the pursuit of justice and client objectives.”
“To be a leader among New Jersey law firms with sights set on opportunities to grow and support client needs with forward-looking practices and continued investment in New York, the Mid-Atlantic and beyond.”
Advocacy: We are committed to excellence and maintaining the highest standards in zealously advocating for client interests.
Invested: We invest in our firm and our people, providing training, mentorship and opportunities for advancement in order to attract and retain the highest level of talent and provide exceptional client service.
Ethical: We perform our work with honesty, integrity and a firm moral compass. Above reproach, in all matters, all the time.
Kindness: We practice a humanistic approach with our clients, colleagues and community, built on the foundation of respect, fairness and justice.
Equitable: We are committed to building an inclusive culture that encourages, supports, and celebrates the diverse voices of our clients, employees, business partners and the community at-large.
“The research process – which consisted of numerous employee surveys, interviews with clients, industry experts and other friends of the firm, and countless hours of collaboration with Fastlane – brought these takeaways, which we have long known but never truly memorialized, into clear focus,” noted Dawn Afanador, Chief Marketing Officer of CSG Law. “The feedback gathered from this exercise has undoubtedly informed the many cascading features of CSG Law’s new brand, which will continue to take shape and be implemented over the coming weeks and months.”
While advertisements have already appeared showcasing the brand’s new look and feel, the firm anticipates the critical mass of its assets – including its website, offices and client deliverables – reflecting both the new brand and these reaffirmed, solidified proclamations over the course of Q4 2021 and Q1 2022.